The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Stop Working Out in the Past
Agency: Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client: Tonal Category: TV, VOD, & Online / 30 Seconds and Under - Single
Love Your Boys
Agency: Pereira O'Dell / New York + Manscaped / San Diego + Twentyfour Seven + Ruckus Films / Los Angeles
Client: Manscaped Category: TV, VOD, & Online / 30 Seconds and Under - Single
Steak-cation
Agency: Mischief @ No Fixed Address / New York
Client: Outback Steakhouse Category: TV, VOD, & Online / 30 Seconds and Under - Single
Never Order Diner Tilapia
Agency: Havas / New York
Client: Mike's Amazing Category: TV, VOD, & Online / 30 Seconds and Under - Single
Family-Proof Your Family: Coffin
Agency: ALTO NY / New York + MJZ / New York
Client: Life 360 | Tile Category: TV, VOD, & Online / 31-60 Seconds - Single
Believe In Chicken
Agency: Mother / London + KFC / London
Client: KFC Category: TV, VOD, & Online / Over 90 Seconds - Single
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One Category: TV, VOD, & Online / Over 90 Seconds - Single
Let There Be Cake
Agency: Bananas / Johannesburg
Client: KFC (YUM BRANDS) Category: TV, VOD, & Online / Over 90 Seconds - Single
Hotel La Argentina
Agency: Mercado McCann / Buenos Aires + TyC Sports / Buenos Aires + Virgen Films / Buenos Aires
Client: Tyc Sports Category: TV, VOD, & Online / Over 90 Seconds - Single
I hope this email finds you well
Agency: Publicis One Touch
Client: Beiersdorf Category: TV, VOD, & Online / Over 90 Seconds - Single
Everything or Nothing
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: TV, VOD, & Online / Over 90 Seconds - Single
You're Not Ready
Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + ICONOCLAST + Final Cut / Los Angeles
Client: Netflix Category: TV, VOD, & Online / Over 90 Seconds - Single
LEGACY
Agency: Publicis Conseil / Paris
Client: STOP VEO Category: TV, VOD, & Online / Over 90 Seconds - Single
PARALYMPICS
Agency: Publicis Conseil / Paris
Client: ORANGE Category: TV, VOD, & Online / Over 90 Seconds - Single
Hey Jude
Agency: Johannes Leonardo / New York + Barking Owl / New York + Blacksmith / New York + Spindle / London
Client: adidas Category: TV, VOD, & Online / Over 90 Seconds - Single
Fight for Thais' Gut
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: TV, VOD, & Online / Over 90 Seconds - Single
THE LAST TRIP LA UNION NEWSPAPER
Agency: Grey México / Mexico City + Oriental Films Mexico / Mexico City
Client: ARTICULO 19 Category: TV, VOD, & Online / Over 90 Seconds - Single
A Life in Sound
Agency: Uncommon Creative Studio / London + SiriusXM / New York
Client: SiriusXM Category: TV, VOD, & Online / Over 90 Seconds - Single
Youth Honours Board
Agency: Joe Public + Darling Films / Johannesburg + Sterling Sound / Johannesburg + Post Modern / Johannesburg
Client: Nedbank Category: TV, VOD, & Online / Over 90 Seconds - Single
Missed Calls
Agency: NORD DDB / Stockholm + New Land / Stockholm + Digital Fans / Stockholm + DDB House Agency / Stockholm
Client: Telenor Category: TV, VOD, & Online / Over 90 Seconds - Single
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Odyssey
Agency: Agencia Montalvo / CDMX + Central Films / CDMX
Client: Memory and Tolerance Museum Category: TV, VOD, & Online / Over 90 Seconds - Single
Tormenta
Agency: AlmapBBDO / Sao Paulo + MyMama Entertainment / Sao Paulo + Satelite Audio / Sao Paulo + NASH / Sao Paulo
Client: O Boticário Category: TV, VOD, & Online / Over 90 Seconds - Single
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: TV, VOD, & Online / Over 90 Seconds - Single
My Friend, Max Hate
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: TV, VOD, & Online / Over 90 Seconds - Single
Refugee Olympic Team
Agency: Wieden+Kennedy / Amsterdam + 100%
Client: Nike Category: TV, VOD, & Online / Varying Length Series
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: TV, VOD, & Online / Varying Length Series
MAKE LOVE LAST
Agency: Ogilvy / Shanghai
Client: Viagra Category: TV, VOD, & Online / 31-60 Seconds - Series
Crypto Isn't For You. Until It Is.
Agency: Coinbase Creative Studio + Smuggler + Cabin
Client: Coinbase Category: TV, VOD, & Online / 31-60 Seconds - Series
Fight for Thais' Gut : Health Scams
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: TV, VOD, & Online / 31-60 Seconds - Series
There's more to imagine when you listen
Agency: Fold7 / London + 750mph / London + Electric Theatre Collective / London + Partizan / London
Client: Audible Category: TV, VOD, & Online / 31-60 Seconds - Series
How do you sleep at night?
Agency: Fallon
Client: Mattress Firm Category: TV, VOD, & Online / 30 Seconds and Under - Series
Your Door to More - 15s Series
Agency: Hard Work Club / Toronto + Stitch Editing / London + Untold Studios Limited / London + OPC / Toronto
Client: DoorDash Canada Category: TV, VOD, & Online / 30 Seconds and Under - Series
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: TV, VOD, & Online / 30 Seconds and Under - Series
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + ICONOCLAST
Client: Nike Running Category: TV, VOD, & Online / 30 Seconds and Under - Series
The full picture
Agency: Saatchi & Saatchi Germany / Düsseldorf
Client: yeswecan!cer Category: TV, VOD, & Online / 30 Seconds and Under - Series
Free for Everyone
Agency: Mischief @ No Fixed Address / New York
Client: Tubi Category: TV, VOD, & Online / 30 Seconds and Under - Series
Dr. Rick
Agency: Arnold Worldwide / Boston + Progressive Insurance / Cleveland
Client: Progressive Insurance Category: TV, VOD, & Online / 30 Seconds and Under - Series
10 Seconds
Agency: BUZZMAN / PARIS + Wero
Client: Wero Category: TV, VOD, & Online / 30 Seconds and Under - Series
The Moment I Knew
Agency: Birthday / Brooklyn
Client: Hinge Category: TV, VOD, & Online / 30 Seconds and Under - Series
More Popular Than Popular Things
Agency: Mischief @ No Fixed Address / New York
Client: Tubi Category: TV, VOD, & Online / 30 Seconds and Under - Series
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: TV, VOD, & Online / 61-90 Seconds - Single
SleepBound
Agency: Dentsu Creative Taiwan / Taipei + DJ FILM PRODUCTION / Taipei
Client: HeySong - Wincafe Category: TV, VOD, & Online / 61-90 Seconds - Single
Award:
2025 Film & Video Merit Award
Agency:
Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS25_FI046M
Award:
2025 Film & Video Merit Award
Agency:
Pereira O'Dell / New York + Manscaped / San Diego + Twentyfour Seven + Ruckus Films / Los Angeles
Client:
Manscaped
Title:
Love Your Boys
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS25_FI047M
Award:
2025 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / New York
Client:
Outback Steakhouse
Title:
Steak-cation
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS25_FI048M
Award:
2025 Film & Video Merit Award
Agency:
Havas / New York
Client:
Mike's Amazing
Title:
Never Order Diner Tilapia
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS25_FI049M
Award:
2025 Film & Video Merit Award
Agency:
ALTO NY / New York + MJZ / New York
Client:
Life 360 | Tile
Title:
Family-Proof Your Family: Coffin
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS25_FI060M
Award:
2025 Film & Video Merit Award
Agency:
Mother / London + KFC / London
Client:
KFC
Title:
Believe In Chicken
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI067M
Award:
2025 Film & Video Merit Award
Agency:
Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI068M
Award:
2025 Film & Video Merit Award
Agency:
Bananas / Johannesburg
Client:
KFC (YUM BRANDS)
Title:
Let There Be Cake
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI069M
Award:
2025 Film & Video Merit Award
Agency:
Mercado McCann / Buenos Aires + TyC Sports / Buenos Aires + Virgen Films / Buenos Aires
Client:
Tyc Sports
Title:
Hotel La Argentina
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI070M
Award:
2025 Film & Video Merit Award
Agency:
Publicis One Touch
Client:
Beiersdorf
Title:
I hope this email finds you well
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI071M
Award:
2025 Film & Video Merit Award
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Everything or Nothing
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI072M
Award:
2025 Film & Video Merit Award
Agency:
Wieden+Kennedy / Portland + Netflix / Los Angeles + ICONOCLAST + Final Cut / Los Angeles
Client:
Netflix
Title:
You're Not Ready
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI073M
Award:
2025 Film & Video Merit Award
Agency:
Publicis Conseil / Paris
Client:
STOP VEO
Title:
LEGACY
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI074M
Award:
2025 Film & Video Merit Award
Agency:
Publicis Conseil / Paris
Client:
ORANGE
Title:
PARALYMPICS
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI075M
Award:
2025 Film & Video Merit Award
Agency:
Johannes Leonardo / New York + Barking Owl / New York + Blacksmith / New York + Spindle / London
Client:
adidas
Title:
Hey Jude
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI076M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI077M
Award:
2025 Film & Video Merit Award
Agency:
Grey México / Mexico City + Oriental Films Mexico / Mexico City
Client:
ARTICULO 19
Title:
THE LAST TRIP LA UNION NEWSPAPER
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI078M
Award:
2025 Film & Video Merit Award
Agency:
Uncommon Creative Studio / London + SiriusXM / New York
Client:
SiriusXM
Title:
A Life in Sound
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI079M
Award:
2025 Film & Video Merit Award
Agency:
Joe Public + Darling Films / Johannesburg + Sterling Sound / Johannesburg + Post Modern / Johannesburg
Client:
Nedbank
Title:
Youth Honours Board
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI080M
Award:
2025 Film & Video Merit Award
Agency:
NORD DDB / Stockholm + New Land / Stockholm + Digital Fans / Stockholm + DDB House Agency / Stockholm
Client:
Telenor
Title:
Missed Calls
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI081M
Award:
2025 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client:
Apple
Title:
No Sweat
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI082M
Award:
2025 Film & Video Merit Award
Agency:
Agencia Montalvo / CDMX + Central Films / CDMX
Client:
Memory and Tolerance Museum
Title:
Odyssey
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI083M
Award:
2025 Film & Video Merit Award
Agency:
AlmapBBDO / Sao Paulo + MyMama Entertainment / Sao Paulo + Satelite Audio / Sao Paulo + NASH / Sao Paulo
Client:
O Boticário
Title:
Tormenta
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI084M
Award:
2025 Film & Video Merit Award
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI085M
Award:
2025 Film & Video Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI086M
Award:
2025 Film & Video Merit Award
Agency:
Wieden+Kennedy / Amsterdam + 100%
Client:
Nike
Title:
Refugee Olympic Team
Category:
TV, VOD, & Online / Varying Length Series
Annual ID:
OS25_FI088M
Award:
2025 Film & Video Merit Award
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client:
Uber Eats
Title:
Football is for Food
Category:
TV, VOD, & Online / Varying Length Series
Annual ID:
OS25_FI089M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Shanghai
Client:
Viagra
Title:
MAKE LOVE LAST
Category:
TV, VOD, & Online / 31-60 Seconds - Series
Annual ID:
OS25_FI061M
Award:
2025 Film & Video Merit Award
Agency:
Coinbase Creative Studio + Smuggler + Cabin
Client:
Coinbase
Title:
Crypto Isn't For You. Until It Is.
Category:
TV, VOD, & Online / 31-60 Seconds - Series
Annual ID:
OS25_FI062M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams
Category:
TV, VOD, & Online / 31-60 Seconds - Series
Annual ID:
OS25_FI063M
Award:
2025 Film & Video Merit Award
Agency:
Fold7 / London + 750mph / London + Electric Theatre Collective / London + Partizan / London
Client:
Audible
Title:
There's more to imagine when you listen
Category:
TV, VOD, & Online / 31-60 Seconds - Series
Annual ID:
OS25_FI064M
Award:
2025 Film & Video Merit Award
Agency:
Fallon
Client:
Mattress Firm
Title:
How do you sleep at night?
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI050M
Award:
2025 Film & Video Merit Award
Agency:
Hard Work Club / Toronto + Stitch Editing / London + Untold Studios Limited / London + OPC / Toronto
Client:
DoorDash Canada
Title:
Your Door to More - 15s Series
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI051M
Award:
2025 Film & Video Merit Award
Agency:
Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI052M
Award:
2025 Film & Video Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + ICONOCLAST
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI053M
Award:
2025 Film & Video Merit Award
Agency:
Saatchi & Saatchi Germany / Düsseldorf
Client:
yeswecan!cer
Title:
The full picture
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI054M
Award:
2025 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / New York
Client:
Tubi
Title:
Free for Everyone
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI055M
Award:
2025 Film & Video Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance / Cleveland
Client:
Progressive Insurance
Title:
Dr. Rick
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI056M
Award:
2025 Film & Video Merit Award
Agency:
BUZZMAN / PARIS + Wero
Client:
Wero
Title:
10 Seconds
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI057M
Award:
2025 Film & Video Merit Award
Agency:
Birthday / Brooklyn
Client:
Hinge
Title:
The Moment I Knew
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI058M
Award:
2025 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / New York
Client:
Tubi
Title:
More Popular Than Popular Things
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI059M
Award:
2025 Film & Video Merit Award
Agency:
Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS25_FI065M